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In its quest to make premium gems and jewelry accessible across the country, Gem Selections has launched two new stores in one day in 2 different states of the country. The people from the state of Uttarakhand will be able to buy high quality affordable gems and jewelry through the brand’s newly opened store in the mountain region Haldwani. Simultaneously, jewellery and
gemstone lovers in Bangalore have yet another store near them now in Indiranagar.
Expanding its business, Gem Selections opened several premiere flagship stores not only across the country in the regions of Bangalore, Delhi, Mathura, Uttarakhand, and Mysore, but three stores abroad – Australia, US and London during the pandemic. It also implemented some advanced strategies like AI/ML and 3D hologram techniques in all its stores to provide extensive Covid protection and authenticity to all its clients.
With the use of Augmented Reality, the customers can easily view the designs, sitting comfortably and securely at their homes. Additionally, all the social distancing protocols along with proper steps to keep the store disinfected/sanitized and clean will be taken to prevent any probable threat of Covid-19.
Speaking on the reason for the launch of numerous stores in the country in such short span of time, Pankaj Khanna, Founder & MD of Gem Selections, Khanna Gems Private Limited said, “We are a global and India’s biggest gemstone brand and aspire to become the country’s first choice of gems and jewelry across every state. Hence, our expansion is aimed at making Gem Selections easily accessible so that no one has to settle for anything less than the best. Also, we want to make sure that people understand the aesthetics and benefits of buying pure and high-quality gemstones by connecting with us.”
With the positive business figures from the stores across the country, Gem Selections is flourishing both in the offline and online market. These stores are a premiere stop for unique handcrafted gems and jewelry designs along with its other products. Apart from gaining business, the brand further wants to develop people’s inclination towards high quality, authentic gems and jewelry.
Excited about the launch of the new store, Aditi Kumari, Channel Partner, Gem Selections, Indiranagar store said, “We are thrilled to be launching Gem Selections premiere store in Bangalore. The brand already has a well-established brand image in the region, and we expect huge sales in the coming years making it one of the most sought-after gemstones store in the city.”
The two stores will open in premiere locations in Bangalore and Haldwani and the people of will have an easy access to quality certified gemstones and jewelry at affordable prices. The Indian market and economy have begun to function in full swing in most parts of the country and owing to the same, Gem Selections is determined to gain the traction amongst its customers through these new launches.
Bangalore Store: First floor, site no. 3289, 12 th Main HAL 2 nd Stage, Indiranagar, Bengaluru – 560008
Haldwani Store: Near Ramleela Ground Unchapul, Lohariyasaal Talla, Unchapul, Haldwani, Nainital, Uttarakhand – 263139
Woodland has opened the two stores in Noida’s DLF Mall of India and GIP Mall. Situated at strategic locations, both the stores showcase new format interiors in line with their eco-conscious philosophy. The opening of these stores marks the beginning of the shift of all stores to the new store concept to maximize the ability to reflect the change in the pace of retail life and sector.
“The other example would be the launch of Rheason at Inorbit Malad in association with Shoppers Stop.The concept of girls camping for 24 hours at the mall atrium overnight, to be amongst the first to shop garments from Rheason. The brand created a campsite at Inorbit Malad with tents, sleeping bags and all other amenities, there were fun activities arranged through the day and night to keep momentum and build excitement amongst the girls participating in the camp-in. Select 80 girls also got the first hand on all the collection and a chance to be personally styled by sisters Sonam Kapoor and Rhea Kapoor,” he adds.
And to conclude with a quote from him on the challenges the industry faces, which if taken care of, can boost the industry: “Although retail industry in India is one of the fastest growing industry in the world but there is a lot of scope for improvement. Various state policies and local influences, largely poses hindrance for the retail to expand rapidly. The high cost of real estate, excessive discounts offered by e-retailers, non-availability of skilled labor are a few challenges that may hinders the growth of retail industry.”
The highlight of this store is the new retail store design adopted by TCNS to display the new categories of merchandises differently. The most prominent feature is the usage of White as the principal colour that helps better focus on colours of the merchandise. The new format is likely to highlight the brand better within the store. The display of merchandise too has been enhanced and various means have been deployed to showcase the merchandise better through podiums of display fixtures, lighting fixtures, taller display units amongst other elements.
Dar shares some very useful do’s and don’ts for a successful brand launch, “First thing is to choose the right location within the mall- is it near the entrance, is it in a corner, is it placed with brands of the similar caliber, the visibility? Location is everything. Next focus on whether the store is ready in terms of décor and products? Are the staff trained to handle an influx of walk-ins post launch? Is the visual display ideal to bring in the right audience? The right date and time- malls have their own in-house promotions and activities as well as other brands that might be launching on the same day. Will this be a clash or could the brand benefit from launching on the same day the mall has a planned activity?”
Online fashion lingerie brand PrettySecrets is looking at more than doubling its offline retail distribution to 60 exclusive stores and over 600 retail counters by the end of this calendar year.PrettySecrets, which started out with an e-store in 2012, at present sells through 6 distributers in about 250 retail counters
Rajneesh Mahajan, Chief Executive Officer, Inorbit Malls echoes the thought on ethnic wear gaining a momentum post brands adding in a touch of modernity to the collection. He says, “Fashion is an ever evolving and vibrant segment. Indian consumers are getting more and more conscious regarding their looks. Their preferences have grown towards ethnic apparels but with a touch of modernity. According to us, a contemporary fashion trend which is getting popular in recent times is fusion wear and now days it is a preferred choice of people of all ages.”
Zapyle is an online marketplace for Millennial women in India, who is constantly looking for fashion solutions that can take her through the day. The brand aims to educate the women on trending styles and has been attracting eyeballs for providing fashion options at affordable prices.Targeted at millennials in the age group of 18-30 years in Tier I, II, and III cities, the fashionable luxury clothes on Zapyle are priced from Rs 800 to under Rs 1 lakh
Vishnu Telang, CEO – Khushi Advertising, commented, “We worked upon the innovative idea given by Liva and further enhanced the look and workability of the innovative dropdown. The most demanding part of the campaign involved creating and putting up suspended 20 feet 3D dropdowns which portrayed the brand ambassador, Kangana Ranaut showcasing the resplendence of the fabric.”
Leading women’s legwear brand Go Colors, which believes that brick-and-mortar retail has an edge over online retail, plans to push offline presence by opening 100 new EBOs by December-end.Leading women’s legwear brand Go Colors, which believes that brick-and-mortar retail has an edge over online retail, plans to push offline presence by opening 100 new EBOs by December-end
“We have witnessed many new and grand launches at our malls in the past two years. Ideas like midnight opening of the store, pre-opening party, free gifts to early birds, brand ambassador interactions with consumers, teaser campaigns and social media contests are some of the earning experiences for a brand in our malls,” he adds.
According to a PTI report: PrettySecrets, which started out with an e-store in 2012, at present sells through 6 distributers in about 250 retail counters. The company is looking at appointing 7 more distributors which will take its total retail counter distribution to over 600 by end of the year. PrettySecrets at present has 23 exclusive brand outlets.
Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune.Liva, the new age fabric brand from the Aditya Birla Group, is back with its unique campaign, a life size mannequin of the brand ambassador Kangana Ranaut dropped down across malls in Delhi, Mumbai, Bangalore, Hyderabad, Kolkata and Pune