time：2022-05-23 European Football Championship Views：5120
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Lifestyle, a part of Dubai-based retail conglomerate Landmark Group, is expecting demand to recover during the ensuing festive season both through offline and online channels, a company official said on Wednesday.
According to a PTI report: Demand for home products like furniture and furnishings have touched 50-60 percent of the pre-pandemic levels, he said, adding that stores were shut across the country in April and May due to the lockdown.
“However, in the subsequent months till September, demand for apparels and fashion products touched 50-60 per cent of what was there in the same period of the previous year,” Rishi Vasudev, CEO, Lifestyle and Home Centre was quoted by PTI as saying.
According to him, those who are entering its stores now are buying products and not doing merely window-shopping.
“This shows there is pent-up demand and people are slowly going for discretionary spending to some extent,” Vasudev further told PTI.
As a brand promotion and marketing exercise, Lifestyle has roped in Bengali film actor Mimi Chakraborty as its ambassador for the Durga Puja festive season, he said.
The growth of the brand will be driven by the progress we make in training all our associates. Investment in people and knowledge are two key strategies for the moment. Growth is only the result of the same. At Aranyani, we are doing everything we can to enable to do this in the best way possible. Our aspiration is to offer the best products and services all over the world. Through that, we believe that we can spread the true message of us having to always value our nature and treat nature as luxuriously as we would to our possessions. We have to remember that we are only borrowing space on this earth from the future generations.
He shares, “Character licensing is a business based on fast fashion and loyalty towards a brand is very limited. Parents buy from one brand today and from another brand tomorrow. As far as Eteenz is concerned, the ideal price point in India begins from Rs 199 – Rs 299 and goes up to Rs 399.”
Of late, we have seen many A-listers in India turning fashion designers, fashion brand owners and entrepreneurs – some of them have launched their own fashion brands or lines in collaboration with established fashion companies, while others have made investments in or have set up their own fashion-focused businesses. With tremendous following, film stars and cricketers are the biggest influencers in India. Not surprisingly, nearly all celebrity fashion brands so far have come from them. John Abraham is the first Indian actor to release his clothing line in 2006. After a hiatus, Salman Khan launched his fashion label in 2012, followed by Hrithik Roshan in 2013 and Virat Kohli in 2014. The trend has been on the constant uptick from then on.
“Every year we come up with interesting ideas to showcase the brilliant collections from the participating brands. It has been a great year for us in terms of business and qualitative growth. We look forward to a fantastic year ahead with our participation in Mipel 114 and organise a buyer seller meet in 2019. The team has done a great job and the show was absolutely spectacular,” said Adhar Sahni, ILPA President.
The team claims to be growing at 200 percent a year, and they say that Indian Threads is already a profitable company. Their website receives around 1,500 hits per day, with a conversion rate of 2 percent. Indian Threads has also partnered with elite lifestyle and other online apparel portals to increase their reach.
Nicca Chemical Co. Ltd. is a leading Japanese specialty chemical company, and Resil Chemicals Pvt. Ltd., a leading pioneer for textile finishing and auxiliary chemicals in India, collaborate for marketing and product development. Nicca Chemical will grant an exclusive right to distribute its Textile chemical products in India and Resil Chemicals will grant Nicca an exclusive right to sell its Textile chemicals in countries like Japan, Korea, Taiwan, China, Vietnam, Thailand, Indonesia and the United States. As part of this Business Alliance, the two companies will start joint product development and marketing activities for innovative textile chemical solutions.
Gunjan Soni, Head of Jabong and CMO-Myntra, said, “Our country is going through interesting time and is on verge of changing cultural discourse. This diversity presents to us huge opportunity to reach out to these consumers in innovative ways on the backdrop of changing consumer lingo. There has been a 63% increase in the number of people who are using GIFs and emojis in the last one year. Personalisation is another such emerging trend, during EORS we created 50,000 personalised FB videos of the TVC which resulted in 20 percent increase in completion rate. Through our research we identified 10 key fashion segments, like Urban TrailerBlazers who are movers and shakers of India, GenZ who are over-indexed on fast fashion in their fashion choices. Some of the emerging categories and trends to look out for will be sustainable fashion, handloom products, active wear, personal care etc.”
The gems and jewelry sector plays a significant role in the Indian economy. E-commerce industry is one of the fastest growing sectors in India and online jewelry is a major contributor.Today, online shopping of jewelry has become more comfortable with an advanced technology